You had to be chief *everything* officer to get your business here.

Now, you’re ready to grow as Chief Executive Officer with skill, conviction, and kindness.

At m times v, we’ll guide you to identify and do the right work as CEO to create meaningful growth and build a healthy team for your business.

As seen on:

Lots of people can help you “free up your time, so you can get back to running your business”.

Very few people can help you figure out what running your business as CEO skillfully actually looks like.

We’re part of those very few people.

The nerdy backstory

CEO is one of the
most talked about yet ambiguous jobs.

CEOs capture so much public attention, even scrutiny for their choices. But their day-to-day work? Pretty hard to pin down.

Especially for founders and small business owners, where your job changes as your business grows.

Often it can feel like you’re being pulled around by your business, going down different rabbit holes to solve problems, doing Random Work—which is what keeps even the best founders stalled as chief *everything* officer when their business really starts to grow.

And when people do try to explain what the job is, it’s usually described with broad jargon-y/conceptual words like “drive the long-term performance of the business.”

What does that really mean though…😅

I realized just how unclear this was when a journalist asked me a seemingly simple question and I came up short.

Hey! I’m Monisha.

I’ve run over 550+ strategy workshops and worked with over 70+ small business owners and Founder-CEOs, as a business growth strategist.

A few years into my work as a strategist, I was interviewed by a journalist for Business Insider. She asked me a question along the lines of:

“What should the founder be doing as their business grows?”

I gave a classic consultant-y answer of: it depends. Followed by a few examples of what to do in different scenarios.

When I hopped off the Zoom interview, I realized this wasn’t good enough. x

I really wanted to have a clear, more helpful, answer.

So, I dug in.

I reviewed all the strategy work I’d done, what I covered with clients, observed the common questions that my clients had, and lots of data we collected from pulse check forms.

In my review, I took special note of where Founder-CEOs put their time at different growth milestones over the years.

Throughout this process, I also reflected on my own experiences as a Founder-CEO. Before m times v, I founded and led Ruam Chuay, a social enterprise that interrupts relationship violence at schools and organizations in Thailand.

To solidify what I found, I layered on lots and lots of additional learning, research, and got feedback from mentors who are seasoned business owners too.

This is me running a program through Ruam Chuay, the first business I founded. I learned firsthand how much your job as the Founder-CEO role needs to change in different seasons of business.

At work, if I'm not on a Zoom call, you'll find me nerding out to with a (big) cup of Ceylon tea by my side and/or doodling business concepts to make them easier to share.

All of this finally came together in a practical yet nuanced answer to that question.

Here’s the helpful answer:

The Founder-CEO job isn't a random catch-all. The work can be defined in two distinct parts a set of:

Core CEO roles, that only you can own, and
Variable Founder roles, that evolve as your business grows.

Some of the most critical actions within the core CEO roles are what help you figure out where to invest your time, attention, and resources in the business, specifically for your context.

To put all of this together, I created a system to help you take on the core CEO roles and shed variable founder roles you no longer need to hold as you grow called Right Work Rhythms. This also accounts for ensuring the right work is happening across your business too.

Right Work Rhythms is a strategy implementation system for Founder-CEOs—to guide you to identify, allocate, and do the right work regularly, all while building your essential skills to excel as CEO.

We use this system as the underlying approach when we design personal 1:1 programs for each founder and small business owner we work with at m times v—to support them to create meaningful growth and build a healthy team with skill, conviction, and kindness.

I’d love to help you do the same.

On a personal note, I love staying inspired through travel, going to live music and arts events, or curling up with a good book.

Who we work with

We work with founders and small business owners who want to grow their business intentionally as CEO.

CEOs have a special platform. If you’re reading this, chances are you want to use your platform to solve some of the important problems we face as a society. Along with supporting yourself, family, and team.

Unlike the stereotypical not-so-great CEOs whose default is to get more at any cost, put profit above all, and use their position quite recklessly—you’d like to be intentional.

To us, being an intentional CEO means you:

1. Have a deeper personal purpose and vision.

You have a desire to create financial independence, but that’s not your only driver.

2. Are considerate about how you grow.

Scaling sustainably isn’t a buzzword to you, it’s a practice. You won’t compromise your values to keep growing.

3. Recognize both  your responsibility and  the opportunity.

You’re thoughtful about the design of your workplace and the impact your decisions have on others.

This path is challenging. It calls for questioning common practices—to deconstruct and reconstruct to make things work for you.

It takes continually sharpening your CEO skills to reconcile the real financial demands of sustaining a business while infusing your values in every decision.

But it’s so worthwhile and enriching when you see your vision and the impact you’re having come to life.

Our clients are growing service-based or digital businesses. Here’s a glimpse at what some of them are building:

Replace loneliness with a supportive community for digital nomad women

Jennifer Lachs

Digital Nomad Girls

Equip organizations with skills to create workplaces where all employees feel invited in

Abbiola Ballah

Phern Education Studios

Help business owners create safety and stability with their finances

Morgaine Trine

Honestly Bookkeeping

Set a new standard for the coliving industry and normalize unconventional living

Katia Dimova

Chateau Coliving and Next Level Coliving

Restore biodiversity in all backyards in the U.S.

Laura Osteen

Secret Garden Landscapes

Bring attention to novel science and technology innovations that move society forward

Molly Patton

Miscible

Your business could go here next :)

Can you guess what our name m times v means? (Resist the temptation to google or ask ChatGPT)

Share your guess